Google knows more about you than you yourself, so does whatsapp and facebook. And with Whatsapp Facebook deal sealed couple of years back, they are probably a step ahead. And now, with the latest Whatsapp Facebook Phone Number Sharing Deal, they might go a step further.
Ever since the purchase of Whatsapp for a whooping $22 billion, Mr Z has been trying to expand his majestic empire. And The D Day has come. If you have updated your whatsapp recently, you would have noticed that whatsapp asked you to agree to their updated terms and conditons.
But who reads T & C. Neither do I, nor do you, right ?
Mr Z has commenced his monetizing program with the latest update push for whatsapp. For that he needs to ease out the stringent rules of the free messaging service whatsapp, so that data can be used for targeted advertisement of Facebook. Thus, enabling businesses to reach out to its billion plus user base.
Good News is that it is not possible without your consent.
And Bad news is that most of you have given your consent, by just tapping on a small little button.
If you have not updated your Whatsapp and not given your consent to the new policies. Pay attention while updating, look for following message on your screen and uncheck the box next to it.
“Share my WhatsApp account information with Facebook to improve my Facebook ads and products experiences. Your chats and phone number will not be shared onto Facebook regardless of this setting.”
What is Whatsapp Facebook Phone Number Sharing Deal
Simple. Whatsapp will share your Phone Number with Facebook. Point to be noted is that, putting your phone number in your Facebook Profile is completely optional, Many of us don’t put. But that’s not the case with Whatsapp. Whatsapp needs a verfied phone number. With this Whatsapp Facebook deal, Facebook is trying to bridge this Gap.
Based on your browsing pattern and now based on your Whatsapp data, Facebook will serve you with targeted advertisements.
But, what is that Whatsapp data that will be shared with Facebook, is yet to be known.
Under the Scanner
Information Commission of UK is already on it and investigating the fallouts of this new Whatsapp Facebook deal.
In the words of Information Commissioner Elizabeth Denham
“The changes WhatsApp and Facebook are making will affect a lot of people. Some might consider it’ll give them a better service, others may be concerned by the lack of control.
“Our role is to pull back the curtain on things like this, ensuring that companies are being transparent with the public about how their personal data is being shared, and protecting consumers by making sure the law is being followed.
“We’ve been informed of the changes. Organisations do not need to get prior approval from the ICO to change their approaches, but they do need to stay within data protection laws. We are looking into this.
Same can be checked on the Official Website of Information Commission UK.
Well, its not all that bad as it seems. Many messaging services like WeChat have turned into a platform for businesses to interact with customers. And whatsapp facebook phone number sharing deal is following similar trend.
However, according to popular opinion “its my right whether I want them to have my phone number or not, you just can’t take it from me and hand it over to Facebook.”
Interesting Read How Encryption Works
How do I stop Whatsapp from sharing my Phone Number with Facebook.
- Tap whatsapp icon
- Go to Settings
- Tap Account
- Uncheck Share my account info
Complete opt-out from this whatsapp facebook phone number sharing deal is not possible at this stage. But a Partial opt-out offered by Whatsapp can stop your phone number being shared with Facebook and ultimately stop tracking of your phone behaviors for targeted advertisement.
Whatsapp doesn’t allow complete opt-out because they need data for following
“for other purposes such as improving infrastructure and delivery systems, understanding how our services or theirs are used, securing systems, and fighting spam, abuse, or infringement activities”.
Have a look at the official Website of Whatsapp, what they have to say
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